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History

Making a beginning in 1991 as a producer and supplier of packaging bags to the major courier companies like DHL, Fedex, TNT, Blue dart, etc. Intech had a ready market to several UK and US based companies. It then diversified into conducting promotional activities with the supply of lenticular products (i.e. cards and posters) for FMCG brands for their publicity and merchandising and popular Bollywood and Hollywood films.

Two flip and three flip images with a full motion effect, zoom effects with a complete 3-D depth have been Intech’s forte. Several promotional campaigns with brands like Kissan Jam, Coca Cola, Fair & Lovely, Sunsilk, Lux, Hutch, Tiger Biscuits, etc conducted by Intech have been enormously successful and much sought after.

In the field of promotional campaigns and media marketing, Intech lined up a list of Prestigious Multinationals and Corporates as it’s clientele includes multinationals like- Hindustan Lever, Procter and Gamble, Colgate, Palmolive, Nestle India, Cadburys India, Castrol, Britannia Industries, Citi Bank, Parle Products, Johnson & Johnson, Shaw Wallace, Henkel Spic, Godrej Appliances, ITC, Rhone Polunec, Kellogs, Lakme Levers, Samsung Electronics, Lupin Labs, TNT Express, DHL World Wide, Fedex, UPS, Blue Dart, Aramex and many more.

Apart from popular brands this company has provided lenticular posters for various popular Bollywood and Hollywood films like Johnny Gaddar, Veer Zara, Kaal, National Treasure, Spiderman, Chronicles of Narnia, 10,000 BC, Hancock …..

The company has successfully executed tie ups with films and has been involved in corporate and in-film brandings of various Salman, Hrithik Roshan and Shahrukh Khan starrers. Intech has done corporate tie ups and in film branding for Fiza, Koi Mil Gaya, Aap Mujhe Achhe Lagne Lage, Dum, Yaadein, Family, Baba(Tamil), Indra (telugu), Main Prem Ki Deewani Hoon and many more. Not just that, Intech has also conducted the pre and post release promotion of various big banner films like Krrish, Paheli, Chakde both in India and overseas.

Intech was the first company to exploit the filmed entertainment content in a way which was not dreamt of by the average FMCG marketer. It successfully ideated and executed the "Filmy Recharge" and "Filmy Connection" campaign with Vodafone where a complimentary VCD of a latest film was given free on a recharge card or a new connection. With this promotion seeing an unprecedented response from the service users leading to a stupendous increase in the sales figures, this campaign turned out to be a huge success for Vodafone.

Having tasted success as above, Intech moved on to the next level of and launched a campaign of an unimaginable magnitude reaching out to 110 million households all over the country through the LPG (Cooking gas Cylinder) segment of IOCL, HPCL and BPCL through a revolutionary product nomenclature “Value Pack”. This was launched in the year 2009 and was implemented in the states of Maharashtra, Delhi, UP, Gujarat, MP etc…. The product consisted of an original latest DVD of a recent blockbuster along with additional value attached through discount coupons of everyday use like a Smoking Joes Pizza, Essel world, Savlon, branded Jewellery and gemstones et al…This was gradually launched in other states too, with regional titles.

This promotional cum product campaign proved to be a success not only for its PSU clients viz IOC, BPCL and HPCL but also for all the participating brands who had an assured reach to the nook and corners of our vast country. Knowing fully well the psyche of an average Indian household, where films play a vital part in the social ethos in the absence of choices, Intech’s path breaking medium for brands to communicate and reach out to their clients all over India set a precedent of sorts.